“With True Value, It’s like Family.”

—Robbie Nuss, owner

Robbie Nuss, owner of True Value of Winfield in Winfield, AL, joined the co-op a few years ago after being with ACE for more than 12. Running a hardware store is his life. He loves it. For him, True Value’s a much better fit.

A people person in a people business Talk to Robbie for five minutes and you like him. He’s that kind of guy. He’s friendly and down to earth, but you also get a sense that this is a smart business person who knows hardware. That’s why everyone loves going to True Value for what they need. “If they’re not smilin’ when they come in that door,” Robbie says, “They better be smilin’ when they leave.”

A big True Value convert When Robbie switched to True Value, he knew he’d done the right thing for his business. “I rarely talked to the other co-op. I talk to my True Value RC three, four times a week,” he says. “There hasn’t been one time—after hours, weekends—when he hasn’t been available. And when he walks in here, he’s ready to work. He even helps customers.”

Trust, honesty and teamwork “Teamwork is very important here,” says Robbie when asked how he’s been so successful. “We work together as a family. I trust every one of my people—they watch over this store like it was their own business,” he adds with real pride in his voice. “I get that same family feel from True Value. That makes a difference. That, and programs like DTV and Customized True Blue resets. People come in here and say, Wow!”

Owners Jimmy, Jim, and Paula Orlandini

Brad Franks, Sales Associate, with customer

Manager Ismael Ramirez

Bradley Loder, True Value Merchandising Assortment Consultant; Colby Vaughn, Store Manager; Robbie Nuss

Assistant Manager Anthony Douglas

Robbie Nuss, store owner