I cut and installed the trim, prepped and painted it myself. Never done this before, but the people at True Value gave me the advice I needed, every step of the way. Now the project’s done, and I feel as good as this room looks!”
Our loyal customers have supported True Value for years. As we serve them, we’re expanding our reach to a new generation we call “Young Achievers.” They’re active and hands-on, median age 31, and they’re buying their first homes. A perfect group to take True Value into the future.
Instead of following the pack and emphasizing the rational side in branding—the products and advice we offer—our new brand strategy creates a deeper connection by capturing a powerful emotion: the satisfaction of a job well done.